Readers of British travel magazine Wanderlust awarded Nouvelle-Aquitaine and Bordeaux with two silver medals at the 22nd Wanderlust Travel Awards, one of the UK's greatest tourism awards ceremonies, on November 7, at the British Museum in London.
Nouvelle-Aquitaine was voted second most attractive European region in the "Most desirable European region 2023" category, just after the Greek islands and before Andalusia. Bordeaux achieved the same ranking in the "Most desirable European city" category.
These prestigious awards acknowledge the work carried out in recent years by the Nouvelle-Aquitaine Tourism Board and its partners on the British market.
The Wanderlust Travel Awards are based on the votes of over 91,000 participants, who elect their favorite destinations from 20 categories, yearly. The awards ceremony took place alongside the World Travel Market (WTM), the world's largest travel trade show.
Wanderlust, the UK's leading independent travel magazine, is celebrating its 30th anniversary this year. Its mission is to inform and inspire travellers from all over the world to take the roads less travelled, by sharing original travel articles, stunning photography and expert advice, in print and online.
The Nouvelle-Aquitaine Tourism Board and partners have been working with Wanderlust for two years now to promote our destinations in the magazine's media (10-page advertorial, immersive online articles, digital campaign...); actions carried out as part of Atout France's pan-European #ExploreFrance campaign.